Today, the OAA team had a delicious lunch together under the red umbrellas at Yucatan Taco Stand in Downtown, Oklahoma City, to celebrate reaching 150 members.

In OAA’s 18 years as a company, it was only 3 years ago that OAA reached the 100 member mark. We continue to grow at a faster pace year after year, and our team works very hard to maintain this growth. Consistently ranking #1 in SIAA’s Top Performing Master Agencies, a 3 time recipient of the Metro50 Award, and serving three states (Oklahoma, Arkansas, and Kansas), OAA has become a powerful force in the industry.

One of OAA’s 8 Core Values and Beliefs is Commitment: We strive to be our very best, and organizationally, to consistently deliver quality results. The OAA team strives to leave things better than they were before, and it is with every small action by every team member, every day, that, combined, equals this great advancement of our company. There are many parts to this body that is OAA, and we want to express our gratitude to all those who play a role in supporting our organization and helping it be what it is today. We look forward to seeing record-breaking numbers by the end of 2018 and hope you all will join us for the ride!

Congratulations to all!

OAA has invested in a new video studio, stocked with equipment, sound proofing, and backdrops for our agent needs! This room is open, free for use to all members.

Words from OAA’s CEO, Tony: “While there is a lot of written material that can be used to promote your agency, statistics indicate that video content receives much more engagement online. The fastest growing content sector is podcasting. While both of these can be compelling and effective in driving your individual brand, prospect engagement and sales most small business efforts miss the mark in terms of what consumers are interested in by a wide margin. Most videos are too long, have poor production values (poor lighting, audio, editing, etc.), or are boring.

Typical studio rental for production is several hundred dollars an hour, and post production editing costs can run several hundred additional dollars for a 30 to 60 second video. We wanted to be able to help you produce great content for your marketing without the eye watering expense. So, we have recently made an investment in our own production studio in order to have the ability for ourselves, and for you, to be able to create video and audio web content with high production values, inexpensively. Interesting and not boring are still up to you!

I’d like to invite you to take a look at our modest facilities, whenever you would like. Sam, Creative Marketer here at OAA, is also available at any time to discuss producing a video(s) or podcast with you. There is no charge for this, unless you decide to actually record something, and then it will only be at our actual cost which is about 10% of using an independent studio. If you would only like to use our facilities for recording, and do your own video shooting and post processing, the use of the studio is free!

Having a website that is mobile friendly is no longer enough to attract customers and merely writing content on Facebook isn’t either. Video and audio are where the game is today. ”

If you would like to stop in and film a video for your agency, contact Samantha Cassidy, at Let us help you with your online presence!

From now until the end of 2018, OAA is raising funds for the Leukemia and Lymphoma Foundation. The Leukemia & Lymphoma Society (LLS) is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services.

Our goal is to raise $2,500 dollars by the year end, as an office. Tony Caldwell, CEO, has pledged to match 1$ for every dollar raised up to $2,500! We are looking forward to the impact we can make for this cause, and will keep all posted for future events and updates, such as the LLS Walk occurring in the fall. If you are interesting in helping this cause, reach out to us! We’d love for our members to be involved.

You may learn more about this foundation at



The OAA Team. Thank you all!

May 16th, 2018. Over 4 million in excess compensation and profit sharing bonuses were awarded to OAA members at OAA’s Annual Success Conference and Celebration at the Embassy Suites Hotel and Conference Center in Norman, OK. OAA also honored some of the year’s best partner agents at the event.

Thank you to all who came out for an incredible night. This event brought us together to honor the successes of 2017 and discuss what lies ahead in 2018. We hope this event allowed all those who were present to network, learn more about our industry, focus on their entrepreneurial goals, and enjoy the good company of all members in our Alliance.

To OAA’s team, valued members, strategic partner carriers, special guests/visitors and all treasured individuals who help make dreams come true, “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead.

Congratulations to all for an outstanding year of growth!

To view all photos from the OAA event CLICK HERE! 

Top Producing Agency – Steve Pore Insurance

Top Producing Agency – Centennial Insurance Group

Top Producing Agency – Tulsa Insurance Guy








Member of the Year – MWI Insurance Brokers

150th Member Award –  Trinity Insurance Group, Sue Taylor

Profitable Agent of the Year – Oklahoma Insurance Group, Russ Lowry

Rookie of the Year – JTP Insurance, Johnathan Pannes

Happy Mother’s Day! This May, OAA held a fundraiser for Arise Ministries, empowering single Moms to create healthy homes. The whole office raised money to pay for these items with Jeans Day Fridays, where each member in the office bought a sticker in order to wear jeans for the day! Members of the office went to the store to find the perfect items to put in each basket. We had so much fun putting together these lovely pampering baskets for all the mothers! From face masks, lotions, and bath bombs, to cute little cacti, the baskets were over-flowing with lots of love.

The mothers were so surprised when the baskets showed up at their door. What a great celebration of these well-deserving Moms!

Last week, Tony Caldwell, CEO of OAA, and his wife, Sharon, attended a session on maximizing the use of LinkedIn professional social media tools at LinkedIn Headquarters in San Francisco, California. The training was hosted by Safeco and Liberty Mutual Insurance Companies during the President’s Award event. This event honors the company’s largest and most successful agency partners. Dale Steinke, Director of Bricks & Clicks for Safeco conducted the session. Thank you to our carrier partners for hosting this great event!

The team at OAA has been raising money for many good causes this year, this month we chose the OK Kids Korral in Oklahoma City which provides free housing for the families of children fighting cancer at OU Children’s Hospital.  We’re sure the kids would much rather be chasing down eggs in the sunshine of their own back yard, but we thought we would help the Easter Bunny out and drop off a few baskets for the kids until they can get well and get home.  We have been so blessed by the outpouring of donations from our team members through our Five Dollar Friday’s (we get to wear jeans if we buy a sticker for $5).

The excitement was contagious!  When the checkout clerk at Walgreen’s asked “why are you buying so many bunnies?” our answer inspired her…  it turns out her life had been affected by childhood cancer and the experience of losing a child.  She and her coworkers pooled together to donate 16 bags of candy to the kids baskets!

Our team will be dropping the baskets off this afternoon.  There are so many great things you can do to support this amazing home, to get involved visit the Toby Keith Foundation here.

Last week, members of the OAA team (Tony Caldwell – OAA CEO, Jennifer Fabian – Agency Development, Ladonna Mitchell – AR Territory Recruiter, and LeAnn Sanderson – VP of Communications) traveled to Arkansas to visit some of our OAA member agencies in AR. They discussed many plans and opportunities for the future in our Arkansas territory. The trip included a breakfast in Fort Smith, and then later, they enjoyed a great discussion in Fayetteville, AR over lunch. OAA is so proud of the strides our members in Arkansas are making and see great momentum toward the future for these agencies. What a successful experience!

The sky is falling! Or maybe it’s just our industry evolving at a more rapid pace. Insurance is one of the last industries to become consumer-centric. Big change is coming, but I’m sorry to tell the doomsayers, it’s NOT happening tomorrow. Or even next year.

SIAA has a unique view into the lens of the insurance industry. We do business with many players in the insurance industry – including local agents all the way through the most senior executives of insurance companies. This gives us a perspective like no one else from Main Street to Wall Street.

There are ‘disruptors’ and ‘insurtech’- just what we needed, more buzz words. These things DO exist, and they are NOT the boogeyman. These concepts are looking to make our industry more consumer-friendly. Some people think they will make the agent obsolete. A recent article I read suggested that agents and brokers can make the insurance companies obsolete
with ‘insurtech’. Change is coming, but let’s get out of the sci-fi movie and back to reality. Here’s where we are:

1. Independent agents are NOT going away. True, some won’t make it. Maybe even some of you reading this piece (sorry). For years, we’ve been touting that you need to change to survive. That’s not new. The good news is that those of youwho survive will have evolved to be better business owners.

2. Captive agents are in deep…stuff. They are NOT doing well. They have ONE product to sell. Their carriers find their form of distribution VERY expensive. When opportunity knocks, you should probably answer the door! These agents, many of whom are local in your community, write 40% of personal insurance and 12% of small business. A bit later we’ll discuss what you can do about this…

3. Insurance companies are not going to put YOU out of business by using multiple forms of distribution. In fact, they are more likely to level the playing field with product and pricing with all their forms of insurance distribution, which reduces their expenses by managing one platform. If insurance is sold online or directly, through a captive agent (with one product), or through an independent agent – who do you think wins? I’m betting on the home team (that’s you guys!). Also, its important to note that insurance carriers are losing large agents at an alarming rate through acquisition every day. This rapid consolidation has them looking at the local agents in a much more favorable light.

4. Consumers, not companies, are forcing these changes. The agent of the future will be a new type of business, and a business development center for insurance companies. You will assist clients with the insurance purchase and make sure they have adequate protection, but service will move to a secondary position in your agency. Consumers want self-service, like they have in other parts of their life, and carriers will bring it to them in response to that demand. You will not be out of the loop, you’ll still be an advisor and advocate. The future client is not looking for a traditional insurance agent. Don’t get in their way – help them get what they want!

You’ll need to do a little work to help with your evolution and we’ll get to that-stay tuned for the 2nd part of The Sky is Falling where we discuss what SIAA is doing as the insurance industry evolves.

Tony Caldwell, OAA CEO, attended Abundance 360 in Los Angeles, California. A gathering of entrepreneurs, futurists and leading thinkers in technology Abundance 360 is an important tool and experience that Caldwell and OAA are using to think about and plan for the future of our organization. This year’s Abundance topics include Blockchain, Artificial Intelligence, Advanced Materials Science, Robotics and Human Longevity among others. All of these topics have relevance to the insurance agency industry and OAA plans to offer access to much of the learning potential of A360 to members over the coming year.