The 4 C’s Formula

Tony and Lonnie Hill, an OAA agency development field specialist, discuss a book written by Dan Sullivan, “The 4 C’s Formula.” The 4 C’s are: Commitment, Courage, Capability and Confidence. The book takes a systematic approach to show how high achievers and people who are successful get things done. The concepts are teachable and easy to understand.

Watch now to learn how this formula can help you, and your agency grow and succeed. 

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