Thanksgiving has passed us, so it must be planning season! Planning season in the insurance agency business involves not only thinking about where you are relative to your short and long range business goals but also receiving a lot of input and sometimes pressure from others.
Most successful business owners are pretty focused people. They understand that resources like time, capital, and people are limited. Regardless of their relative level of optimism (an absolute requirement for success), they understand that they can’t do everything or at least not all at once.
Another hallmark of successful people, as compared to those who are not, is that they have an abundance of opportunity. They not only see lots of different opportunities, but the more successful they become, the more realistic actual opportunities are for them. So, as they go about building a bigger and bigger future, choosing which opportunities to pursue becomes an ever more important task.
During planning season as we face the next year and the demands of many others who want us to focus on their priorities (opportunities!), choosing those things we will concentrate our efforts on becomes a critical decision. Last week, I was having lunch with a successful entrepreneur in a completely unrelated business to mine. He asked me a wonderful and powerful question during our meal “what are the best opportunities in front of you right now?”
That question really focuses the mind.
I was able to give him an immediate answer and listed for him four priorities for me and my team. We have more than four opportunities in front of us, so I was interested in my own immediate reaction. You see, like most entrepreneurs, I am constantly seeing opportunity and weighing my capabilities and interests.
I answered my friend with four things and a quick note as to why they were important and valuable for our business. The question really helped me to focus, prioritize, and verbalize what I want to capitalize on out of the many choices. It happened in an instant and will now guide us as we plan for the next year or two.
What about you? What are the best opportunities in front of you right now? Those are the ones to focus your planning around!